The patterns between slashes like /pattern/ are called ERE constants, or regular expressions literals. As the names imply, they can only contain fixed, constant regular expressions. If you have a variable var that contains "abc(123)?r+" and try to match something against /var/, you are matching against the literal string "var", not against the regular expression. You can still use strings in places where regular expressions are expected, like this:
var="abc(123)?r+" if ($1 ~ var){ # $1 matches, do something }
or
BEGIN{var="abc(123)?r+"} $0 ~ var { # $0 matches, do something }
Also note that when you're using a string as a regular expression you must explicitly match it against the string you want to check; you can NOT use the string alone and expect awk to understand that you mean $0 ~ string, as happens instead for RE literals. Finally, using a string as a regex produces what's called a "computed" or "dynamic" regex. For a detailed discussion of computed regexes and the issues you should be aware of when using them, see the GNU awk manual.